You are in a digital world. And according to a survey, 81% of retail shoppers conduct online research before buying. This stat shows that now when you jumped into a business model and started your own journey as an entrepreneur, you have to showcase your
KPIs, short for Key Performance Indicators, are metrics used to measure and track the performance of a business model, including its marketing efforts. The consistent growth of Digital Marketing sees an emergence of new tools quite frequently. These tools help improve and optimize your digital
Let’s play a game. You have to identify the brand name for the tagline: Utterly Butterly delicious. Yes, you have guessed it right. The catchy tagline has been around for ages and has become a signature advertisement for Amul edible products. A content tagline may
Backlinks are the one-way hyperlinks to your website from an authentic website that shares information related to your subject. The strategy, also known as link building, is a great way to improve the visibility of your website on search engines. If you are an SEO
In today’s time, wherever you read about marketing strategy or how to increase website or social media engagement, the one thing is common which is Videos Videos Videos!!! Yes, videos are great to get more engagement and increase brand visibility, awareness, and everything. But there
“A website without any inbound or outbound links may as well be an unreachable island, floating in the middle of the ocean.” Be it a personal blog or commercial website, the goal is to establish an online presence, a feat that can only be achieved
Whether you are a newbie in this business or a seasoned social media manager, you are going to live a hectic life by performing multiple tasks at the same time. It is overwhelming to manage the brand’s social presence as you need to continuously work
FOMO, in case you haven’t heard this Gen-Z term then, it is a short form of Fear-Of-Missing-Out! So, what is FOMO in marketing? And how does it help you increase your sales? Well, we all have fear of missing out on an amazing opportunity to
As the festive season is at our doorstep, does your business ready to get leverage from the season? Have you planned and strategized how your business will get benefits and increase sales during this festive season? This post will help you create your complete digital
The Covid Pandemic has hit everyone on several levels, prime among them is Work life and personal life. While several people have resorted to working from home, others are currently destitute, unable to feed themselves or their family members. Several industries have taken financial hits,