What is ChatGPT? And How Do Marketers Use This Tool?

What is ChatGPT? And How Do Marketers Use This Tool? - PriVi - Best Digital Marketing Agency

Swati Sharma

Published On

February 24, 2023


What is ChatGPT? 

ChatGPT (Generative Pre-trained Transformer) is an app built by OpenAI based on GPT-3.5 that is used to answer complex questions conversationally. It is a revolutionary technology that can provide human-quality responses and significantly change the way people work. This powerful language model was created by OpenAI, a leading artificial intelligence research organization. 

At its core, ChatGPT uses AI and a massive amount of data to interact conversationally with the users. Its dialogue format can participate in discussions and answer different queries in a very human manner. This OpenAI-developed chatbot is changing the way searches are performed and, therefore, can dramatically alter the techniques of search engine optimization. 

How Does ChatGPT Work? 

If you understand what ChatGPT is, let us find out how it works. It is an AI tool that is based on a GPT-3 and GPT-3.5 large language model. It uses machine learning to respond to the requests of users’ queries in a human-like manner. According to OpenAI, this app uses reinforcement learning, which depends on 

human feedback. It understands users’ prompts and replies with words that it predicts based on a massive corpus of human-written data that are supposed to be the best answer to the query. It uses a huge dataset that includes articles, books, and all the different topics from the open internet. This data is used to form a deep-learning neural network, which allows this app to learn patterns and relationships in text data. It predicts the next text for the sentence and provides a human-like response to the users. 

How ChatGPT can Benefit Marketers? 

Quick Response Time 

It benefits customer service agents by providing quick and accurate answers to customers’ queries. This frees up the time of the agent, which they can use for other important and productive tasks. 

Improved Efficiency 

With the help of ChatGPT, many automotive and time-consuming tasks can be handled easily. This will free up human employees’ time, and they can shift their focus to more value-added activities. 

Customer Engagement 

The app can improve the online presence and customer engagement of the business. This can be achieved by engaging with the customers on various social media platforms and participating in discussions on the website’s forums and blogs. 

Market Differentiations 

With the intelligent automation system of the app, you can get an idea of your competitor’s behavior in the market. This analysis can be used to provide better customer service and more effective decision-making. 

Content Creation 

Depending on the information provided by the users, the conversational AI tool can deliver pertinent content. Relevant and interesting content can help boost user engagement, which leads to an increase in website traffic and social media engagement as well. 

How can Marketers Use ChatGPT? 

Optimize Training Methods 

With the help of this latest AI tool, marketers can improve the effectiveness of their training processes. It drives engaging conversations by initiating dynamic conversations and providing answers to all queries. The ChatGPT offers a great platform for the trainees, where they can ask follow-up questions to clear their doubts. 

 Quick Summary of Relevant Information 

By giving the users pertinent information about their requests, it saves them time and effort. Users can search the internet for their specific query, and the app will provide a quick summary of the relevant information to help them. 

Keyword Research 

It can also help marketers with keyword research by providing synonyms for the primary keyword. For example, your primary keyword is “interior designer”. ChatGPT will provide alternate keywords like “interior design”, “interior decorating”, “home décor”, “room design”, etc. These keywords can help marketers include landing pages for PPC or other SEO campaigns and strengthen their on-page optimization strategy. 

Create a Unique Ad Copy 

ChatGPT can help by providing ideas for compelling Ad copies to enhance productivity. Other than this, it can also help in writing compelling emails that help in leading an improved conversation for marketers. 

A/B Testing 

It is also called “split testing”. It is the method of determining the various behaviors of the customers by splitting them into different groups. This helps marketers prepare the best marketing strategies for their campaigns. Using this tool, marketers can uncover powerful campaign insights. 

Help Title a Blog 

An attractive and interesting name for the content makes it perform well on search engines. With the help of this conversational AI tool, marketers can generate catchy titles and use them in their blogs, podcasts, and webinars. It is one of the significant benefits of this AI tool that it can help generate catchy headlines for the content. 


In conclusion, ChatGPT is a remarkable AI system that has the potential to revolutionize the way we communicate and interact with technology. By enabling natural language conversations and personalized interactions, ChatGPT has the potential to transform a wide range of industries and applications, from customer service and support to education and entertainment. However, it is important to ensure that the technology is used more responsibly and ethically. 

Swati Sharma

Swati Sharma

She is a SEO Specialist, having experience of more than 7 years in digital marketing and currently she is working as a freelance content writer and SEO expert.
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