You are in a digital world. And according to a survey, 81% of retail shoppers conduct online research before buying.
This stat shows that now when you jumped into a business model and started your own journey as an entrepreneur, you have to showcase your product/service, yourself as an entrepreneur, and your journey too for getting noticed by potential customers.
So, in this article, I am going to share some useful tips on how you can create a strong online presence so that your business can be found by potential clients.
- Make a website
The first step for any new business is to make a good compelling website that can showcase your products or services. A good website should be user-friendly, mobile-friendly, pleasant, and have the proper flow of driving conversion. A good website developer can help you to build and make it pleasantly effective for a layman to understand the website flow and to make a purchase.
Get in touch with us, if you need any help creating your website.
2. Social Media is no joke!
Yes, you heard me. Social media is a big part of your online presence for yourself and even for your business too. Make a profile, create some great content, follow some industry leaders, be visible, interact with your followers and help your community!
Do not hesitate to connect with us to help you build your social media marketing strategy!
3. Invest some amount in online advertising!
Advertising is a must for any business because just having a website or a social media profile is not enough! People have to know about your brand. And what is more effective than an advertising campaign to get noticed?
But if you don’t have any clue about how to invest in a paid campaign then hire some professional who can help you to make a properly paid campaign.
4. Search Engine Optimization
If you have a website then it is a must to invest your time and money in an SEO strategy because if your website is not optimized then the search engines won’t crawl your website for your industry-related keywords and the result will be zero of your website and social media profiles!
SEO is not a joke to make when you are talking about an online presence because this particular point needs a lot of patience, hard work, and a proper strategy. You seriously need to hire some professionals to help you with your SEO practice!
5. Build an E-Mail List
The important part of building an email list is to stay in touch with your previous buyers, potential buyers, or visitors. Up to this point, you have done an amazing job with your online presence, but the ultimate goal of making an online presence is to make a sale for your product/service. So, whenever you have an interesting thing to offer, people get notice that and make a purchase. So, building an email list, and sending your prospects a timely email for your product/service is a better way to stay in touch and increase a sale!
6. List your business on local directories!
When you are new to the business, you need some platforms that can showcase your business and for this, you have to sign up for local directories like Yelp.com, JustDial.com, Zomato.com, etc. These platforms can provide you with a platform on which people can find your business easily.
7. Don’t forget about Google!
Google holds the majority part of the search results and it drives the traffic through organic and paid also. So, it is better to have a google profile for your business. Make sure you update your google profile with the latest information about your company. The more accurate the information, the better the search result is.
You can check out our blog for how to set up a local business profile and its benefits.
In this article, I have written a piece of brief information on how every business should take steps to make a strong brand presence online. But remember one thing, every business is different and so the strategy should be. Have a good compelling website, do SEO work regularly, update content on the website regularly, use tailored platforms to update the industry news, and engage with your audience.
If you need any further guidance about setting up your digital marketing strategy, feel free to get in touch with us.