As the festive season is at our doorstep, does your business ready to get leverage from the season?
Have you planned and strategized how your business will get benefits and increase sales during this festive season?
This post will help you create your complete digital marketing strategy for the coming festive season.
- Redesigning your store
First thing first, for special days, your store needs some redesigning. If you have both physical and online stores, decor your both store with some lights and theme offers. If you have an only online store then also you need some redesigning in terms of pop-ups with your offer, your freebies, or even registering with your store for a more personalized discount also. It will lighten up your customer’s minds and make them feel special too.
- Social Media Optimization
Social media platforms are the best to promote your festive campaigns as these platforms are used by people who love to communicate with their family and friends and for wishes too. The main trick here is, that one needs to be very careful while choosing the demographics, use correct and effective content, and the time for the promotion also.
- Search Engine Marketing
As the online shopping trend is making its way to become more popular, so does the competitors are too! So, if you have a special holiday discount or festive coupons then you need to think about search engine marketing. If customers won’t find you or search your offers then the specialties you are offering are just going to be no use for the festive season sales. To add more, during the festive season, people search for the best gifting ideas or cheap gift options, or the most classy gift options for employees on Google, so mention these kinds of keywords in your content during the festive season will surely give you benefits.
- Ad Campaigns
When you want to get leverage for a short period of time, you must think about advertising. These campaigns can be both – Google advertisements and Facebook/Instagram Advertisements as well. If you ask for a piece of personal advice, then you should invest in both because people get to know about your product on any platform and they can give you sales through any medium.
You should read about Facebook Ad Mistakes here.
- Email Marketing
Though so many trends have changed in recent years, still Email Marketing has its own place when it comes to promoting some special discounts and offers. This is the area you should not ignore ever. Remember, how you feel when your favorite brand gave you a birthday wish note and a special coupon discount on your birthday month shopping!!! This is the thing; your customers feel when they get a personalized mail to say thank you and a special discount or personalized hamper offer as per their previous purchase also.
- Video Marketing
Videos are not a new thing to get attention but yes, it is definitely the most trusted form of marketing to get noticed. Make a short script, include some festive décor, and make a small but attractive video with your offers, it will surely give you benefits in terms of engagement and sales too.
- Flash Sale
Hurray!!! Sale… Sale… Sale… Who doesn’t like to shop from the sales! Arrange some flash sales during the festive season to get more sales benefits. Offer a 30%-45% discount on some special range for a few hours or a day also to gain leverage.
- Freebies
During holidays and festive days, people love to get some freebies from their favorite brands so give them something that they can give you good footfall either on your physical store or even in your online store too. You can offer them free delivery or some free samples of your upcoming products too. This will give you benefit for your future sales too.
The festive season offers such a great amount to everybody. There’s the entire idea of a fresh start, and the entire thing about influencing cheerful, to ensure you don’t pass up a major opportunity for the season. Give your organization a purpose behind a festive holiday season!
If you need any professional help on how to get leverage of this festive season, please feel free to get in touch and discuss in detail your festive strategy.
Email: [email protected] or call/Whatsapp – +91-9429501010
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