2023 has begun and the evolving world of digital marketing is changing regularly because more and more people are using the internet nowadays.
Around 1.5 million people across the globe, use the internet to interact with brands and to shop online.
So, to get the attention of the people on an online platform for a brand is a necessity in today’s time. Thus, today I am sharing some of the trends you should watch out for this year to get noticed by your prospected customers.
- Email Marketing
Email marketing is the trend you should include in your marketing strategy for your next product or service launch, whether you have an established business or just a start-up.
According to a survey, 89% of marketers use email marketing to generate leads and to stay connected with customers and this number will increase this year also.
- Video Marketing
As the reels on Instagram and TikTok popularity increase, video marketing will stay on top of the market trend this year also.
Brands tend to use reels and videos to get popular among customers because videos are a beautiful way to tell a story about the product or a brand.
- Influencer Marketing
Just like the last year, this year also, influencer marketing will be used by many medium size or big-size brands, because influencers are those who create content, engage with their audience, and give recognition to the brand among their audience.
Many marketers think chatbots are easy to communicate with their customers, especially for those who are not operating all hours.
So, small businesses are investing more in chatbots to make easy communication and this year 2023 will be more demanding according to marketers.
All of these points are here show that there is a constant evolution going on in terms of strategic planning and technology wise also. So, this year plan your marketing needs and get the most out of it.
If you need any help with your marketing strategies, get in touch with us today for a free consultation.