In simple terms, E-commerce SEO is SEO for e-commerce platforms. With a dedicated e-commerce SEO campaign, experts can increase the visibility of the e-commerce platform, driving traffic to the website and ultimately achieving the goal of boosting sales. Today, there are millions of e-commerce websites, and in order to stay ahead of this crowd and rank at the top, it is necessary to invest in e-commerce SEO.
In this guide, we’ll focus on 6 important E-commerce SEO strategies to help you drive sales to your e-commerce platform. From keyword research to internal linking, we’ll cover a range of techniques that help your e-commerce platform outperform the others.
6 Essential Steps For Driving More Sales
1. Conduct Keyword Research:
The first step is conducting keyword research for e-commerce platforms. You need to identify search terms that your target audience is likely to enter in the search engine if they are looking for your products and services online. You can use tools such as Google Keyword Planner, SEMrush, and Ahrefs to identify high-value keywords for your e-commerce business. Once you have determined these keywords, you can leverage the data, such as search volume and competition, to improve your website’s visibility.
You can incorporate high-value keywords into your product descriptions, meta descriptions, title tags, and other content you’ll be publishing on your website. Remember, google webmaster frowns upon and uses black hat SEO tactics such as keyword stuffing, which could end up getting your website banned. Instead, try to incorporate these keywords naturally in your website content.
2. Optimize Your Product Pages
How would optimizing product pages help your e-commerce website? Optimized product pages have a higher probability of ranking in the top search results due to their increased visibility.
How can you optimize product pages?
➢ Adding relevant keywords in the product page content.
➢ Optimising the product page with high-quality content.
➢ Writing unique and descriptive product titles.
➢ Writing an informative and useful product description.
➢ Optimising images with proper file names and alt tags.
➢ Improving the user interface by adding easy navigation.
➢ Incorporating social proof, such as customer reviews
➢ Adding a clear call to action.
This step is quite essential for your e-commerce website with its fair number of product pages.
3. Utilize Internal Linking
To begin with, an internal link is a link pointing toward another webpage of the same website.
How does internal linking help your e-commerce platform? It can make it easier for search engine bots to crawl your website and speed up the indexing of your web pages. It can also distribute page authority across the website.
Tips for adding internal linking to your e-commerce website:
➢ Make sure that you use relevant anchor text to link to relevant pages
➢ Make sure that the anchor text is descriptive as well
Linking relevant product pages can help your users navigate the site easily, helping them find related products with ease. You can compare this with your experience on online shopping portals. The relevant product recommendations will also help the visitors stay longer on your website, browsing through the recommendations.
Proper utilization of internal links can give your website an SEO-friendly structure and provide a better user experience, all of which are factors contributing to increased sales.
4. Leverage social media
Today, social media is one of the leading marketing platforms that e-commerce businesses can leverage to improve sales. Through social media, businesses can gain increased brand visibility, which can help them drive traffic to their e-commerce website and also help improve customer engagement.
E-commerce businesses can optimize their social media content for SEO with the help of the
following tips:
➢ Create engaging and shareable content.
➢ Optimize social media profiles and content with relevant keywords and hashtags.
➢ Drive traffic to product pages with engaging social media posts.
These measures can help create strong brand awareness and loyalty, ultimately leading to
increased sales.
Here are some resources that can help you take your social media strategy to the next level?
➢ Stay up to date on the social media basics such as social media health check and audience persona.
➢ In order to get the best out of social media, you need to rely on user-friendly social media tools suitable for everyone from newbie to expert.
➢ Automate posting on social media with the help of our 5 must-follow rules for social media automation.
➢ Additional tips on growing your ecommerce platform with the help of social media.
5. Implement a Content Marketing Strategy
An effective content marketing strategy can help your e-commerce website get backlinks, improve its visibility and website traffic and improve customer engagement.
How can you create an effective content marketing strategy for your ecommerce site?
➢ Identify the objective and goals of your strategy.
➢ Determine the target audience for your content campaign.
➢ Conduct a website content audit.
➢ Create the ideal content plan.
You can also check our content guide for details on these 4 effective steps for creating a content strategy.
For an e-commerce website, you can focus on creating content such as product descriptions,
blog posts, product reviews, buying guides, videos, or user-generated content. Content
marketing helps build credibility and trust with the customers, increasing brand visibility, which
contributes to increased e-commerce sales.
6. Monitor and Analyse Your Results
Monitoring key metrics such as organic traffic, bounce rate, and conversion rate is crucial for measuring the success of your e-commerce SEO efforts. It helps businesses determine the effectiveness of their SEO strategy and can help you tweak their strategy for better performance.
You can learn more about these metrics and how they can benefit your business with our guide: 8 Digital Marketing KPIs To Track Your Business Online. Tracking can help identify issues with your strategy and areas of improvement that can help optimize your site for better conversions and sales.
Conclusion:
In order to improve your sales through e-commerce SEO, you need to follow the steps mentioned above, from conducting keyword research to analyzing your progress. Each of these e-commerce SEO step is crucial for your business success. Additionally, you can focus on creating a user-friendly e-commerce site with features such as easy navigation, fast page loading speed, and a hassle-free checkout process. This can significantly improve your website traffic and drive more sales to your business.
Are you looking to optimize your e-commerce website for better search engine rankings and increased sales? Then feel free to contact PriVi today. You’ll learn more about our expert e-commerce SEO services and how we can help your online store succeed!
