Yes, you know social media is important for your brand. You have social media presence also. But you are killing the essence of the marketing strategy (Obviously, because it is not completely your forte to do or you don’t have enough time to dedicate yourself to this).
So, I hope this blog post can change your mindset!
I don’t need to be consistent because of my audience size
Well, this mindset won’t help you if you really want some good results from your social media efforts. Because your follower size doesn’t decide whether your content will go on your page or not. If you are not consistent on your brand page, you won’t get engagement.
Long captions are boring and nobody reads them
Completely wrong. Actually, people love to read if they like the graphic of the post. They give their reactions to it also if they feel connected. Make your graphics so eye-catching that your followers want to read the story (caption) behind that.
SEO is just for websites only.
You are wrong here. Yes, SEO generally refers to your website performance. But as technology and algorithms are changing day by day, your social media is included in SEO also. You need to be very careful about what you are posting, which keywords you are using and how you are using your keywords.
I will use my good content after I have X number of followers
Nooo…. Don’t do that ever. As I mentioned earlier, don’t make your content depend on your follower’s numbers. Make sure whenever you post on your social media platform, it should be relevant, encouraging, funny, or informative.
Forgetting to turn your audience into a customer
Yes, I agree that social media is not to do a hard sell about your service or product. But that doesn’t mean you forget about soft sell also. Anyways you have given your 100% to build a strong brand with providing the best advice and helping a lot of people. So, don’t turn off your face to use this opportunity to get this audience to your website and sell them your service or product.
Don’t think that whatever you are posting on your pages, is just useless. The result will take time but it will definitely don’t go unnoticed. Plan your strategy, make useful content and always be available to help your audience.
I hope after reading this blog post, you will get rid of this mindset and use social media platforms for better results.
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